Simply Supply Chain’s ambient membership groups work in partnership with FMCG suppliers to improve availability and service, whilst reducing waste and operating costs, in an ever-evolving sector that is seeing unprecedented cost increases.

The Customer Supply Group provides a forum to: share learning and experience to identify best practice; discover opportunities for logistics collaboration; and gather vital data that maintains the right level of pressure on retail reform.

Simply Supply Chain works closely with the Groceries Code Adjudicator (GCA) in support of their key priorities and to raise awareness of retailer practices that can drive cost, waste and labour into the supply chain. Our supplier working groups present evidence to the GCA which helps shape supplier and retailer guidance to tackle these practices and improve processes. Please view our subgroups below to find out more. For more information about the GCA and Groceries Code of Practice click here.

Customer Supply Group's Working Subgroups

  • Ambient Collaboration Initiative - Working collaboratively with suppliers and  retailers to foster understanding and trust to develop a standardised collaborative framework that will improve service and reduce cost and waste in both networks
  • Ambient Collaboration Initiative Modelling (eNVO) - Working in partnership with Incept Consulting to offer access to the eNVO modelling framework proven to enable suppliers and retailers to identify end-to-end opportunities to reduce cost and waste by 15-30%, as well as tracking CO2 consumption and packaging changes at case level.

  • Amazon -  Working with Amazon to tackle the supply chain growing pains that are resulting in costs and delays in payment for suppliers trading with Amazon.
  • Sales Forecasting & Promotions Management - Gathering evidence of supplier losses as a result of ineffective sales and forecasting processes and determining best practice for retailers, in partnership with the Groceries Code Adjudicator.
  • Decarbonising Logistics - Embracing the opportunities to significantly reduce emissions already available and beginning to make changes now.

Click below for more detail on each subgroup


  • Identifying poor retailer processes and developing best practice
  • Improving customer service and availability
  • Building trust and understanding between suppliers and retailers
  • Driving environmental sustainability
  • Reducing waste and E2E network cost to serve
  • Working with Amazon to:
    • Reduce delays in payment and unsubstantiated claims and fines
    • Reduce receipting errors


  • 5 core meetings a year
  • Best practice subgroups (additional fees may apply)
  • Development of best practice in partnership with the Grocery Code Adjudicator
  • Peer to peer benchmarking with anonymised data
  • Access to industry body professionals, including retailers and customs and logistics experts
  • Networking with industry peers
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Our Expertise

Simply Supply Chain is a leading UK supply chain consultancy with over 30 years’ experience working within the industry. We use our expertise to partner with customers to apply best in class ways of working to improve supply chain effectiveness; with a particular emphasis on aligning and strengthening customer and trading partner relationships. 
We facilitate regular collaborative FMCG supplier workgroups, enabling suppliers to exchange information, discover best practice and discuss the common challenges of delivering excellent service and availability cost effectively to the major grocery retailers. Our members testify to the huge benefit of being able to apply different perspectives, pioneer emerging technologies and integrate new ways of working back into their operations.
We have received much acclaim for the  results our workgroups deliver, and are delighted to have received three awards this year for supply chain innovation and excellence. Our groups are endorsed by retailers, suppliers and industry bodies alike.
We are always happy to talk with FMCG companies who are willing to invest in challenging the status quo, and work in collaboration with the retailers and peers to help make a difference.
To find out more please contact:
Sarah Holmes
Marketing & Membership Manager

Contact Us

C: +44 (0)845 6522251