Supply chains are too complex to run on averages.
Most cost-to-serve models rely on pallet rounding and assumptions. They overlook real order patterns, SKU behaviours, and operational inefficiencies - leading to:
- unnecessary case picking
- wasted labour
- inflated inventory
- poor availability on shelf
ORCA is a data-driven cost optimisation platform designed for FMCG supply chains.
It replaces assumption-based modelling with precise, real-world analysis of order patterns, picking activity, pallet build, delivery profiles, and vehicle utilisation.
ORCA shows exactly where inefficiencies occur and provides simple, high-impact actions that reduce waste, improve availability, and strengthen retailer–supplier collaboration.
With impressive industry results and a prestigious award win, ORCA is redefining logistics efficiency across the sector.



